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The brand will find the 'Vlogger' of the year on YouTube.
June 10, 2013
By: Jamie Matusow
Editor-in-Chief
In its second year, NYX Cosmetics’ Fine Artistry of Cosmetic Elites (FACE) Awards will soon be naming the ‘Beauty Vlogger of The Year’ on YouTube. The multi-national competition gives contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the promise of a budding professional career in makeup artistry. Earlier this spring, roughly 1,000 beauty vloggers registered for the FACE Awards. A panel of judges narrowed down the selection to 30 contestants. The contestants created their first challenge videos based on the theme “Vintage Beauty” which went live on YouTube for public viewing on May 31. On June 7th, public votes were tallied to decide the 20 contestants who will move on to the second challenge. After the second challenge, 12 contestants will perform their third challenge and the 6 receiving the highest amount of votes will advance to the final event. The top six finalists will be flown to Los Angeles to compete in a live show in front of fans, peers, beauty influencers and celebrity judges in August. Contestants will be judged on their creativity, educational content, artistry and personality. Toni K., NYX founder and chairwoman, commented: “The FACE Awards allows us to shine a spotlight on the up-and-coming beauty vloggers, and unite the community behind a single annual event. We’re here to support those pursuing a YouTube ‘vlogging’ career, open doorways to a career in artistry, as well as offer a surefire way to boost audiences and get recognized by peers.” Beauty fans can log online to www.nyxfaceawards.com to vote for their favorite videos.
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